Kavi, the only product manager that will interview me today. He was sharply on time.
This morning I was watching this guy’s talk on one of Google’s new product releasing presentation online. He gave a talk on rich snippets right after Marrissa introduced this tool to the press. I couldn’t tell if he’s from India or Mexico, no heavy accent of either places, but dark skin, and he does look a bit shorter compared to what i’ve seen in the video.
He didn’t even have my resume (maybe it’s just because product manager is busier than marketing people at Google, which I have no doubt at all), so I gave him one copy of that, he politely said he would return that to me after the interview.
I couldn’t remember if he introduced him first or he just went straight to the interview. The first set of question he asked is how to introduce the “quick answer” function in Google search.
What he mean by “quick answer” is that when you type in “US Airway, 1501”, Google will automatically pops out the information of this flight: on time or delay… when you wanna check the weather info of some city, u don’t have to type in the whole sentence too, only “ithaca, weather” will do. Hundreds of engineers and product managers are working behind the search engine to make it smarter so that it can answer a lot more questions without actually let you going to specific website to find it yourself (another way of killing other websites…)
So think of a way to promote it.
I don’t think I offered a creative enough answer to this, probably it’s because I’ve seen that little green Android robot too many times these days, I had this idea of creating a cartoon character for this function too, just whenever a customer typed in a relevant search inquiry that can be answered by this “quick answer” function, there’ll be a little button (sort of like that “Google checkout” one) to redirect the customer to a page with more detailed information of this function. Also on the introduction page, use youtube video, or an interactive interface to let users input and get real-time feedback.
I don’t know how he’ll value my answer but i saw him busy taking notes…
The second set of question was related to the snippets projects he’s been working on “compare the pros and cons of using webmaster self-defined snippets and Google automatically generated snippets, how would that influence the search click rate, the website as well as the customer”
Thank god I watched that video, or else I wouldn’t even understand what a snippet is when he raised the question.
The strength and weakness of these two approaches are mostly obvious. The misuse of webmaster and how the important information will be missed by search algorithm.
He asked what could be a potential advantage (not misuse) for webmaster if they would have opportunities to generate their snippets. My answer was when there’s new information updated on the website or some specific info webmaster wants to emphasize, say when a big sale is coming on some online store, or the site is currently offering some promotion on one specific product, they might want customer to read that when the search results pops up, as opposed to the snippets for shoebuy.com is always “shoes”, in winter it should be “boots” and in Christmas it should be “holiday sale”.
He does seems to be more quite than other marketing guys throughout the whole process, he’s more focused on letting me answer the question “how can u promote the product produced by engineering teams to the general public”, which is not an easy question to answer. There’s plenty of things to be taken into consideration: the technique or the new product itself, the marketing campaign, consumers’ needs, etc. which is exactly what makes this product marketing job challenging and interesting to me.
If I won’t be able to get this job, at least I know better where and how the generalist knowledge I learned from my 18 years of schooling can be applied.